Brand Launch: AT&T Ogo
A handheld wireless text messaging device for teens was nearing release. At Ogilvy’s Brand Integration Group, the dream team included Weston Bingham, Stella Bugbee, Iwona Waluk, Apirat Infasaeng, and Barry Deck. We gave them a name, a logo, a package, and an ad campaign.
find
tweets
@HarvardBiz @mitchjoel Ridiculous! As if there wasn't jargon before the Internet. Marketers need to understand its implications, not jargon. - 2 weeks ago
I think the world's finally realizing it's a bad idea to throw out design with the mass-advertising bathwater. - 2 weeks ago
@laurenonizzle Counter-offer: IF logo isn't ass, lenient size/placement policies & they pay removal if RIFd or fired. http://t.co/fMmQF1Cby4 - 3 weeks ago











