A handheld wireless text messaging device for teens was nearing release. At Ogilvy’s Brand Integration Group, the dream team included Weston Bingham, Stella Bugbee, Iwona Waluk, Apirat Infasaeng, and Barry Deck. We gave them a name, a logo, a package, and an ad campaign.
I think the world's finally realizing it's a bad idea to throw out design with the mass-advertising bathwater. - 2 weeks ago