Currently viewing the tag: "branding"

A few months ago, I was selected as the 2011 commencement speaker for Design Media Arts College (DMAC) in Boca Raton, Florida. During my time there, I was inspired by the energy of the students and faculty, and thankful for their warm reception during the ceremony, not to mention the honorary doctorate! If more

In Stores Everywhere

On June 16, 2008 By

When The Coca-Cola Company needed to find the best way to bring the Happiness Factory campaign to life in retail venues around the world, we created the designs, elements, and guidelines to make it happen.

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More Curb Appeal

On May 30, 2007 By

For their 2008 re-launch, Moss Real Estate Group needed to show New York that they had a progressive, green, global vision that people could identify with. We re-wrote the voice they use on their signs and their web site to sound like a smart friend, not an amalgamation of corporate interests. We gave [...]

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Brand Launch: AT&T Ogo

On December 1, 2005 By

A handheld wireless text messaging device for teens was nearing release. At Ogilvy’s Brand Integration Group, the dream team included Weston Bingham, Stella Bugbee, Iwona Waluk, Apirat Infasaeng, and Barry Deck. We gave them a name, a logo, a package, and an ad campaign.

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