What we do.
We find, refine, and activate strategies and experiences that build strong relationships with consumers. Strong relationships lead to great brands — vibrant, relevant expressions of life, which enhance the human experience and change the world.
+ Brand Identity
+ Brand Strategy
+ Activation of New Brands
+ Revitalization of Old Brands
+ Brand Guidelines
+ Packaging Systems
+ The Coca-Cola Company
+ AT&T Wireless
+ Sundance Channel
+ Moss Real Estate Group
How we do it.
Everybody needs a process, but every project is different. Here’s what works best for us most of the time:
Marinate. Absorb client culture; understand audiences and competition; identify brand essence. Find the real business problems. Collaborate, providing a visual design perspective for strategists and market researchers, and noting their results. Assemble a visual brief, clarifying the project while setting the tone for work to come.
Experiment. Find the edges of what is visually possible for the brand. Establish a solid foundation for unique, memorable results. Work in parallel with product and environmental design, with a unified strategic plan, checking in at intervals to ensure alignment. Evaluate multiple design options with client.
Zero In. Discover the most interesting and appropriate visual language to express and reinforce brand essence and deliver messages. Extend the language into varied touch-points, across media and platforms. Develop useful systemic approach for future touch-points, which anyone can understand.
Finish. Produce elements, systems, guidelines, and touch-points to bring brands to life. Partner with vendors, design firms, and agencies. Make final adjustments. Enjoy.
I think the world's finally realizing it's a bad idea to throw out design with the mass-advertising bathwater. - 2 weeks ago