Hi.

I’m Barry. I’m one guy, sitting here writing on a computer. By reading what I write and hearing about what I do, you can make judgements about my character, and decide whether or not you like me.

You are one person, but let’s pretend you’re a company or a brand. After all, you may in fact work for one. Even if you are a global corporation, you’re still just like me, except you’re actually made up of many people, making it harder to wring the contradictions out of your personality, out of your brand. People can still make judgements about your character, and decide whether or not they like you. They notice what you do and say, and whether the two are in alignment. Everyone has a web site and a twitter account, and when they mention you or me, which they do, they are advertising — for better or worse.

I’ve put together a global network of strategists, writers, graphic designers, industrial designers, technicians and thinkers, customers and critics. We help companies get all of their parts in sync, align values with customers, and make people like them so they can prosper in this changed world.